The street sneaker brand EAST PACIFIC TRADE (hereafter, EPT) opened its first flagship store in Taipei, Taiwan on July 4th.

Located in Taipei's Zhongshan District, the flagship store was planned due to the remarkable success of last year's popup store in Taipei and continuous requests from Taiwanese customers. EPT plans to use this store opening as a stepping stone for a full-scale entry into the Taiwanese market and to establish itself as a global brand.

The new store features the brand's latest concept, 'Silver Pacific'. Utilizing metallic silver and mirror materials, it creates a stylish yet minimal space, enhancing shopping convenience with an open display method for intuitive product viewing.

The store offers a range of EPT's popular sneakers and latest new products, including apparel, ball caps, socks, and various accessories. Notably, customers can find exclusive colorways of EPT's best items, the 'COURT Classic Leather Sneakers' and 'SANTOS German Trainer' models.

Additionally, to commemorate the store opening until July 31st, various events such as custom lighter giveaways, a draw event for purchasing customers, and keyring giveaways will be held.

A brand representative stated, “EPT's Taiwan store is an important location serving as a bridgehead for entry into overseas markets, including Taiwan. Based on this store opening, we plan to further strengthen our position in the global market. Moreover, we aim to share EPT's unique sensibility and culture by offering diverse content and engaging with customers, beyond just displaying and selling products.”

Meanwhile, EPT is a unique footwear brand based on California's skate culture and Korea's street culture. Founder Jai Baek contributed to the global growth of DC Shoes, Creative Recreation, and HUF Skateboard, and launched the brand in Seoul in 2019, drawing on over 30 years of experience and know-how.

EPT is loved for its designs and product strength that encompass various lifestyles, from urban daily life to the outdoors. Its unique silhouette and stable fit satisfy both style and comfort. In particular, EPT's core technology, DSI Ortholite® (Dual Soft Impact), is renowned for its excellent shock absorption and support, making the shoes comfortable even during long hours of wear and known as 'shoes that don't tire you even after walking ten thousand steps'.

In Korea, EPT can be found at offline stores in Dosan, Hannam, Myeongdong, and Hongdae, as well as online platforms like Musinsa, 29cm, and Cream. EPT plans to expand its recognition both domestically and internationally by opening a new store in Seongsu-dong, Seoul in the second half of this year.

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